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Archive for the ‘Power Tools’ Category

Turn Your Passion into Profits

As you may have gathered, I LOVE to travel. It is one of my passions — one that began very early for me, as my mother comes from Wurzburg, Germany.

As a young girl, I was fortunate to travel back and forth to Germany several times. These early experiences of transcontinental travel led to many more trips over the years.

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Maybe It’s Time to Do It Differently

Today, while driving to a meeting with a colleague, I stopped for a red light. Glancing over to my right, what should I see but a large person/cow (actually, a person wearing a cow costume) enthusiastically waving at me.
 I waved back.
 It made me laugh out loud!
The “cow/person” was advertising for Chik Fillet. His signs read: Have You Ever Tried Chikn for Breakfast? Now Serving Breakfast! Eat More Chikn!

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3 Great Questions to Ask Yourself to Create New Sales

One of my all-time favorite books is Napoleon Hill’s Think & Grow Rich.  It is absolutely a classic and a must read.  Hill wrote the book in 1922 during hard economic times.  One important point he made was that regardless of the state of the economy, in fact because of a poor economy, many people thrive and prosper because they “see” things differently.

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Nip Negativity In The Bud When Talking About Your Business

“So, Diana,” clients ask, “what should I say when people ask me how my business is, when in all honesty, it’s a bit lackluster in sales right now?” Speak confidently and from the heart about the Value you have to offer, share stories of satisfied customers and information about your newest product. Keep your conversation rooted in the positive!

I was recently at a networking event and while one of the business owners was giving her “introductory elevator speech”, she ended up talking about how expensive gas is, how it’s affecting her delivery costs, etc., etc.  Business is slow, people aren’t buying.  She’s got a great service, yet this fact was completely overridden by her personal angst. Unfortunately, what we were left with was the impression that her business isn’t doing well.  It’s just not a great way to attract new customers.

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© 2011 Diana Long. All rights reserved.
Based in Ohio, USA