Are you a chiropractor, a coach, a speaker, a physical fitness expert, a financial planner or some other profession? That should cover the majority of us business owners, right?
No matter which business you are in, we’ve all got something in common!
We are all sales people.
Some of you might disagree. You see yourself as the provider of a wonderful service or product. Most people just don’t like the word “Sales”. In fact, they cringe when they hear it and they certainly wouldn’t describe themselves as a salesperson!
But guess what? The truth is we are all in “sales.” Any time that you are trying to influence someone to agree with you, or get them interested in what you have to offer, you are in sales.
My daughter was an excellent salesperson a few years ago when she “influenced” us to buy new puppy that we didn’t know we needed!
Whether it’s to endorse a presidential candidate, product, package or service that you have, you will need to let the marketplace know that you have it.
I am, by nature, a “quiet” person and “hard selling” is just not a match to my personality. Not to mention that most people absolutely detest a hard sell, don’t they? I know I do.
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