Diana Long » Marketing http://dianalong.com Inspiration, Motivation and Creative Strategies for Living your Best Life Mon, 09 Jan 2012 02:11:38 +0000 en hourly 1 http://wordpress.org/?v=3.3 Marketing to the Affluent http://dianalong.com/2008/11/22/marketing-to-the-affluent/ http://dianalong.com/2008/11/22/marketing-to-the-affluent/#comments Sat, 22 Nov 2008 17:19:49 +0000 dlong http://dianalongblog.com/?p=194 Read More]]> Dan Kennedy and Diana LongHere’s a recent pic of me with marketing guru, Dan Kennedy, author of the
“No BS Series” on the topics of business, marketing and sales. Dan was gracious enough to pose for a photo with me after he gave his presentation at the Cleveland American Marketing Association meeting. Dan did NOT disappoint!


Here are Dan’s 3 top tips for making yourself “magnetic” to the more affluent customer:

1. Develop and display your expertise. People want to do business with those they perceive to be a trusted, respected resource.

2. Offer a product/service that provides a “done for you” aspect to it. This is very attractive to the well-to-do baby boomers who feel the strain of too much to do and not enough time to do it all.

3. Respect your customer. Treat them like royalty. Royalty creates loyalty!

I highly recommend all of Dan’s books – they are essential reading for the entrepreneur and business owner! Let me know what you think!

To Your Success,

Diana Long

The Results Expert

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