Diana Long

Yes, it’s true. The economy is changing. It can be a scary time, or a time to “pull yourself up by your bootstraps” and take care of business. I see business owners fretting, complaining, and getting stressed out with all the news and “evidence” of a shaky economy. I see business owners getting stuck in a rut, doing the same strategies over and over again, hoping for better results, and disappointed they are NOT getting the results they want.
Einstein said, “The definition of insanity is doing the same thing over and over again, and then expecting a different result.” Could this be you? Are you stuck in a rut with how you do business? It’s pretty common.
One of the quickest and easiest ways to attract new prospects to do business with you is to give them an opportunity to “sample” your product or service. Baskin Robbins Ice Cream store knew this and offered free samples of ice cream with their now-famous pink spoon. I have vivid memories of myself at age 10 going over to the Baskin Robbins store after my weekly ballet class. Before I chose my flavor of ice cream, I asked for a sample and, of course, got a pink spoonful of some delicious new flavor. Baskin Robbins knew they “had” a customer and created a bond with me as a repeat and loyal customer for YEARS! The bottom line here for you as a business owner in a challenging economy is to innovate and do things differently to increase your money flow.