Habits emerge because the brain is constantly seeking ways to conserve energy. It looks for a cue that becomes the trigger for a habitual response.

I’ve been learning a lot about how we use habits and routines throughout the day from New York Times staff writer Charles Duhigg in his book in “The Power of Habit: Why We Do What We Do in Life and Business” (Random House, 2012).

“Any act often repeated soon forms a habit; and habit allowed, steadily gains in strength. At first it may be but as a spider’s web, easily broken through, but if not resisted it soon binds us with chains of steel.”

Superhero Shama Kabani has done it again with an new updated edition of “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue.”

Are you missing the obvious? Is there a low-hanging-fruit opportunity right in front of your eyes, but you just haven’t seen it yet?